Strategic Intellectual Property in Fluctuating Markets

Intellectual Property (IP) is the foundational support for any technology company. This consideration clears a path for product development, which in turn drives commercialization. Since the start of COVID-19 and the subsequent economic downturn, the creation and protection of intellectual property has been of paramount importance to entrepreneurs. Companies like the Southeast Innovation Institute (SEII) have used this time to find niche markets and realize innovative trends. Strategically positioning a company’s intellectual property, in such ways, creates jobs within technical fields and provides future opportunities that were otherwise unforeseen. Here are three tips to follow when positioning your IP to best adapt to fluctuating markets. …